Email
Marketing
Targeted email marketing to
qualified email addresses is one of the most effective inexpensive marketing
strategies you can employ.
One of my website clients asked me
to assist them with promoting a warehouse sale. I found an amazing
website
ConstantContact.com.
I was able to export a list of email
addresses from my clients accounting software and upload it to the
ConstantContact account I set up for my client. I created an email
that mirrored our their website and ad they were running in print media.
ConstantContact then allowed me to send them a draft email so they could
proof what their customers would see.
The sale was a great success and we
were all sold on Email Marketing with ConstantContact. My client can
go online to add email addresses and I was able to add the ability to
visitors of the website to sign up for our email specials.
You can go
to Renaissance Contract Lightings website to
see an example of signing up for their email list.
I am now in the process of developing
email campaigns for some of my other website clients.
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